01
Booking confirmation + pre-care instructions
Booking made → confirmation + 'We'll send pre-care 24h before'. 24h before → 'Avoid alcohol, ibuprofen, fish oil. Reply CONFIRM'.
Aesthetics & Botox clinics
Rebook €350 LTV customers automatically. One re-engaged customer = years of subscription paid.
GC
Glow Cliniconline
What aesthetics clinics live with today
- High-LTV customers (Botox €300–500/treatment, every 3–4 months) — losing one to a competitor is expensive
- Pre-care (no alcohol 24h, no blood thinners) and post-care instructions get forgotten
- Rebooking after the 3–4 month effect window is critical but customers procrastinate
- Heavily regulated marketing — can't blast generic 'BOTOX SALE' messages
- No-shows kill margins because the practitioner's time is the cost
What you can ship this week
02
Post-treatment care + photo follow-up
24h after → 'How are you feeling? Remember: no heavy exercise, no sleeping face-down, no facials for 2 weeks'. 7 days after → 'Could you send a photo? Helps us track results'.
03
Rebooking nudge at the right moment
11 weeks after Botox → 'Your treatment is approaching its 3-month mark. Want to book a top-up?'. Quick-reply: Yes (book now) / Remind me in 2 weeks / Not yet.
One re-engaged customer = €350 LTV. Pays for the platform for 12 months.
04
VIP loyalty announcements
Segmented marketing to customers with 3+ treatments → 'We're testing a new lip-flip technique on Thursday — would you be interested in being one of the first?'. Personalized, low-volume, high-conversion.
05
Cancellation re-fill
When a slot opens last-minute → 'We just had a cancellation tomorrow at 14:00. Want it at 20% off?' to opted-in customers in conversation context. No spam risk.
Sales angle
Your practitioner's hour is worth €400. One prevented no-show pays for our service for the year. One re-engaged dormant customer pays for it for years.
Pricing fit
Growth (€99/mo) — typical clinic has 200–400 active customers, 60–100 messages/month per practitioner. Business tier for chains.
See pricing →Stop losing patients to forgetfulness.
Automatic 11-week rebooking nudges. Pre-care that lands on the phone they actually check. Photo follow-ups that build loyalty.